Yesterday, Peter Brøndum Jensen took up his position as CEO of the HITSA Group. He will now take over the task of strengthening both the growth and the sustainable development…
Embrace life outdoors
CReators of the Outside WorlD – uniting companies and brands to shape public spaces
into places that are liveable, sustainable, and rooted in local nature.
Focused on street furniture and cycling infrastructure.
Our focus
We offer a future-proof, flexible and extensive range of products in urban furniture, cycling infrastructure and shelters with a strong commitment to circularity.
Street furniture solutions for public spaces
Sustainable, customer-centric and future proof outdoor products with a focus on street furniture and cycling infrastructure.
End-to-end project capabilities
Full-service offer through our companies including project planning, manufacturing, maintenance and installation services.
International reach & scalable services
International scale and capability and increased cross-selling across group.
Sustainability across products & partnerships
Integration of sustainable materials, circular design principles and long-term infrastructure partnerships across Europe.
We are the market leading group in western Europe for street furniture and cycling infrastructure
Who is CROWD
Listed below are the companies who form CROWD today. In accordance with our vision, we have ambitious plans for growth. We are actively seeking companies that could strategically add value — in terms of revenue, geographic coverage, product portfolio and creation of synergies.
Key group statistics
16
Countries operating in
500 +
Total employees
135 +
Annual revenue (€M actual 2025)
13
Office locations
(Belgium, The Netherlands, Germany, UK, Denmark & Sweden)
We work with nature, not against it!
When you spend time outside you begin to see the bigger picture – how people and nature fit together and places adapt and change with time.
Group strategy
Our strategy is reflected by our four strategic pillars to follow our mission.
Local sustainability & local roots
We create environmentally conscious products by using locally sourced materials, circular design principles, and in-house production.
Customer-focused & urban change
We tailor our offerings to meet diverse urban and customer needs—creating bespoke, future-proof solutions as well as large-scale projects.
Innovation & design agility
We drive innovation through adaptable design and sourcing strategies, enabling us to respond quickly to diverse market demands.
Scalable production & global growth
Our in-house production capabilities, combined with strategic international expansion and solutions tailored to diverse customer needs, position us for scalable growth.
We aim to grow strong roots!
We make use of the things nearby and we build resilience and adaptability into our business through local and sustainable production, responsibility across our supply chains and in response to customer needs.
At CROWD, we are committed to running our company — including all brands and subsidiaries — responsibly by driving positive change through critical examination of our operations and stakeholder empowerment.
News
Explore our latest announcements and press releases.
Earlier this September, the executive teams of all CROWD subsidiaries came together for a multi-day strategic leadership offsite in Chamonix, France. The purpose of this gathering was to align our long-term strategic priorities,…
Explore partnership opportunities
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