About Us
CROWD – CReators of the Outside WorlD
We unite companies and brands across Europe to shape public spaces that are livable, sustainable, and closely connected to local nature. As a leading group in street furniture and cycling infrastructure in western Europe, we encourage people to spend more time outdoors and help cities become more inclusive and climate-resilient.
CROWD is majority-owned by Tikehau Capital, supporting our mission to create meaningful, shared outdoor spaces for generations to come.
Meet the CROWD Team
James Steward
CEO
Richard Brinkman
CFO
Emanuele Magistro
CMO
Birgit Kredel
CSO
Arjan Nuijten
Procurement & Product Director
Amy von Engelhardt
Executive Assistant
André Penteado
International Project Manager
Xan van Scherpenzeel
M&A Manager
Nicole Fäßler
Marketing Manager
Quincy Vaz
Finance Manager
Alec Conard
Finance Manager
Josephine Husted Jespersen
ESG Manager
Roy van der Hulst
Strategic Lead Buyer
Denis Staroverov
IT Manager
Outdoor solutions for sustainable cities
We offer a future-proof, flexible, and extensive portfolio—ranging from urban furniture and cycling infrastructure to sports, play, and shelters. Our strong commitment to circularity drives innovation and ensures long-term value for communities and the environment.
Our CROWD history
Our vision
We envision to be the leading group in street furniture and cycling infrastructure across Europe with a strong focus on circularity and smart city solutions.
2025
IJslander B.V.
We restate our focus on cycling and street infrastructure via divesting our successful play business IJslander B.V., to existing management.
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ARMADA Mobility B.V.
ARMADA Mobility B.V. brings advanced expertise in street furniture for public spaces, public and rail transport. Since its founding in 1963, the company has marked pivotal steps toward consolidating decades of specialized capability
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2024
2023
LUMIGUIDE Smart Mobility Solutions B.V.
Strategic step toward with full integration of LUMIGUIDE Smart Mobility Solutions B.V., reinforcing the group’s position in data-driven smart city solutions and innovation.
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2025
Tikehau Capital
Tikehau Capital signs agreement to acquire a majority stake in in CROWD to support its growth.
2025
Investor joins to fuel future growth
Tikehau Capital is a founder led team with a differentiated business model, a strong balance sheet, proprietary global deal flow and a track record of backing high quality companies and executives.
“We look forward to working with CROWD’s management team in its next chapter of development and expansion.”
Bailey Street Furniture Group Ltd.
Further UK growth through the acquisition of Bailey Street Furniture Group Ltd. and its in-house manufacturing, contributing strong capabilities in cycling infrastructure and street furniture
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2022
HITSA A/S
Scandinavian presence established via HITSA A/S, a leader in sustainable urban furniture and lighting across Denmark and Sweden, with in-house manufacturing capabilities
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2024
2020
ZIEGLER Metallbearbeitung GmbH
By integrating ZIEGLER Metallbearbeitung GmbH and its in-house production, the group reinforces its position in shelters, street furniture and cycling infrastructure.
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LUMIGUIDE Smart Mobility Solutions B.V.
With a 20% stake in LUMIGUIDE, the group takes a strategic step into data-driven smart city solutions.
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2019
2015
Cyclepods
Cyclepods is dedicated to bikes and cyclists, providing innovative and secure bike parking solutions that advance our position in sustainable urban mobility.
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VelopA B.V.
VelopA B.V., a provider of outdoor furniture focused on street furniture, sports, and bicycle infrastructure, has contributed to building the foundation for growth.
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2014
2012
IJslander B.V.
IJslander B.V. established the foundation, specializing in stainless steel products for sport and play, with integrated in-house manufacturing.
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Our mission
We create livable outdoor spaces that encourage people to go outside. Through design, functionality, and sustainability, we encourage communities to embrace life outside.
Location CROWD
CROWD is headquartered in the Netherlands – right at the heart of Europe. From here, we connect and support our growing network of companies across multiple countries, united by one mission: to shape better outdoor spaces for all.
Meet our group companies
Our strength lies in collaboration. Each company in our group brings unique expertise, local knowledge, and a shared passion for creating better outdoor spaces – together, we shape a more connected and livable public realm.
